2025 State of Programmatic Report
Unlocking the future of Cross-Platform measurement
Unlocking Potential at the Upfronts
The strategic leap to unlock India’s total digital audience measurement
On May 9, 2024, the Comscore Interact India took place in Mumbai and served as a pivotal gathering between clients and other industry leaders. This exclusive session underscored the transformation in...
Beyond Screens and Markets
Consumer Trends to Know from ARF Shopper 2024
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the depre...
Navigating the Future of Publishing
March Madness Across Screens: 2024 Recap
Influencer Marketing: Rising Tide of Social Media Influencers in India
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestre...
It's All About the Audience
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Making the Right Bets When It Comes to Programmatic
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...