2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Canada 2025 Digital Year in Review
The Changing Face of Formula 1: Beyond Traditional Motorsport
Os dados por trás do consumo de CTV no Brasil
Conectando plataformas y contenidos – Comscore & IAB
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Getting Started With Privacy and Regulation – The Time To Experiment Is Now
Monetization Opportunities for Publishers in the Face of Signal Loss
It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
Navigating the Future of Ad Monetization with Proximic by Comscore
OTT & CTV Quick Guide: Key insights every advertiser should know on the imp...
Fall Segment Guide 2023
Discover the Fall Segment Guide, crafted to help inform your ad targeting strategy this autumn.
Advertising to Gen Z
As worlds collide: impact and effectiveness in advertising to Gen Z
Your Guide to Summer Segment Activation
How Comscore and YouTube Unlock the Power of CTV