2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Canada 2025 Digital Year in Review
The Changing Face of Formula 1: Beyond Traditional Motorsport
Os dados por trás do consumo de CTV no Brasil
Conectando plataformas y contenidos – Comscore & IAB
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
ID-Free Impressions are the New Normal
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...
Unlocking the future of Cross-Platform measurement
Advertising Week Europe 2024 has just finished, and what a great event it was! The spotlight was on the remarkable talents in our industry – congratulations to all the winners of the Future is Female...
The strategic leap to unlock India’s total digital audience measurement
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on t...
ID-Free Targeting that Performs
The seismic shift in the advertising industry propelled by evolving data privacy regulations and the deprecation of third-party cookies has prompted advertisers to explore innovative approaches to aud...
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Comscore and AWS announce access to census-level analytics in new data deli...
AI's Role in the Partnership of Data + Creativity
Why you need a hybrid targeting strategy